Logo and visual identity
A logo people remember, and files you can actually use.
A logo is the one thing every customer sees before they talk to you: on the sign, the card, the invoice, the Facebook page. Most small businesses have one that was made in a hurry, exists only as a small JPG, and looks like three other businesses on the same street.
The design is done by a designer I've worked with before. I write the brief, review the concepts with you, push back where needed, and make sure you receive files that work everywhere, with a one-page guide so the colours and fonts stay the same wherever you use them.
A story like yours
Choose your kind of business.
The sign says one thing, the Facebook page another
The sign was made by the sign maker, the Facebook cover by a nephew, the card by the printer. Three logos, three shades of blue. Patients don't notice consciously; they just don't remember you.
One logo, designed for a clinic: calm, clean, readable from across the street and on a phone screen. Delivered in the formats the sign maker, the printer and Facebook need, with the exact colours written down.
Every place a patient meets you looks like the same clinic. Recommendations become easier because your name has a face.
Your work is beautiful, your logo is a font from Word
Your photos get likes, but the logo on them is a script font on a pink circle, like two hundred other salons. It says nothing about what makes yours different.
A logo that matches the feel of your work, plus templates for posts and stories so every photo carries the same mark and colours. A card people keep.
The salon looks as premium as the work. Clients tag you, and the logo is what they see.
New place, no face yet
You're opening in two months. The menu, the sign, the aprons and the Facebook page all need a logo, and each supplier is asking for it in a different format.
A logo built to work on a sign, a menu, an apron and a small profile picture, delivered in every format before the suppliers need it, with a one-page guide so everything matches.
You open with one face on everything, on time. Suppliers stop asking for files.
The logo doesn't survive being printed on a shirt
The logo is a photo of a dumbbell with a gradient. On a shirt it turns into a blob. On a small Instagram avatar it's unreadable. The printer asked for a vector file and you don't know what that is.
A simple, strong mark that works in one colour on a shirt, on a banner and at avatar size. Vector files, the printer's format included, and a short guide on how not to stretch it.
Shirts, banners and posts all carry the same clean mark. Members wear it.
A van with no name
You drive around town all day in a van that says nothing. Every job is a missed chance for the neighbours to learn your name.
A clear logo with your trade in it, sized for the van, the shirt and the invoice. Files for the sign maker who does the van lettering.
The van becomes your advertisement. People see the name at the job before, and search for it after.
What you get
- Three concept directions to choose from
- Two rounds of corrections on the chosen one
- Vector files (SVG, EPS, PDF) that scale to any size without losing quality
- PNG with transparent background, in colour, black and white
- Files prepared for print
- 3D mockups: your logo on a sign, a card, a bag, so you see it in real life before it exists
- Source file, so any designer can work with it later
- One page with your colours and fonts
Options
Every project is quoted individually, after we talk.
Logo
The mark itself, in every format.
- Timeline
- 2 weeks
- What you get
- 3 concept directions
- 2 rounds of corrections
- Vector, PNG and print files
- 3D mockups
- Source file
Logo and identity
The logo plus everything around it, so every touchpoint looks like one business.
- Timeline
- 3 weeks
- What you get
- Everything in Logo
- Business card design
- Colours and fonts on one page
- Templates for Facebook and Instagram posts
- Email signature
- Letterhead or invoice header
How it goes
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We talk
Thirty minutes about your business, your customers and what you want people to feel. Show me three logos you like and three you don't.
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Concepts
Within a week you receive three directions with mockups and a short note on the idea behind each.
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Corrections
We refine the one you choose. Two rounds are included; most people need one.
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Files and guide
You receive every format and the one-page guide. I check that the sign maker and the printer get what they need.
What I need from you
- Thirty minutes on the phone or in person
- Three logos you like and three you don't, from any industry
- Your business name as it should appear, and any tagline
Questions people ask
Who actually designs it?
A professional designer I have worked with before. I run the project: brief, review, corrections, files. You talk to me.
How long does it take?
About one week for the concepts, two weeks in total for a logo, three for logo and identity.
What if I like none of the three?
We talk about why, and you get a fourth direction. It has not happened yet, because the brief is done carefully.
Do I own the logo?
Yes. Full commercial rights and the source file are yours.
Not sure what you need? Write to me and we'll figure it out together. Tell me about your business